jarin simon
Jarin Simon | Designer

36 Beer Co.


Brand Identity | Packaging

A brew that everyone wants but no one knows where it’s made. Pins, labels, and the website all give varying stories to make sure 36 Beer Co. keeps its deliciousness under wraps by keeping their whereabouts a mystery.

Copywriter: James McAlister

36 Beer Co.


Each time a user visits the website, they end up being on a different part of the map. When you click  any of the image items, a different story or rumor about the brewery pops up to continue the mystery of 36. 


Inside every beer carrier is a different clue to where to find the brewery.